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China rewards those who prepare for complexity, adapt with cultural intelligence, and invest in local expertise. Don’t treat China as an extension of Western markets—navigate it with the partners who know the terrain.
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In essence, Chinese business thought sees the marketplace as a theatre of strategic manoeuvre, mirroring Sun Tzu’s 孫子 principles of strategy: knowledge, deception, timing, flexibility, and indirect action. The modern Chinese approach to negotiation, partnerships, and competition is a live application of Sun Tzu’s Art of War 孫子兵法. 

– Les Conn